Successful SEO Copywriting Simplified

Successful SEO Copywriting Simplified

Successful SEO Copywriting is so easy but there are so many people out there trying to make it complicated it's easy to get confused.

Yes, of course there is a lot to know about how the search engines decide which site shows up in their top search results. However, for people who offer a good product or service, it's really easy to get top rankings.

First of all, stop trying to trick the search engines with SEO copywriting. They have hundreds of full time, highly trained personnel who spend all their time trying to weed out the poor quality sites.

If I need to figure out what's going on in their mind all the time, I'm afraid that's just too much for me. I don't have the time or willingness to deal with that. Fortunately, you don't need to get too deeply in to the "minds" of the search engines to be successful at SEO copywriting.

Since we know that search engines are looking to provide good quality content to their clients, why not just write good content so you can be successful at SEO copywriting?

Everything in a search engine's life is related to key words. Just be sure to include the key word in your title and once or twice in each paragraph you write. The best SEO copywriting is when you can include your phrase in an easy to read way for humans as well as the search engine robots.

If at all possible, try to include the key word or phrase in the first sentence of the first paragraph and the last sentence of the last paragraph.

This kind of SEO copywriting works! And its simple too.

The only other thing that would help is to start off with low competition key words. If there are a lot of websites for a particlular keyword, shy away from it in the beginning. Build up your "equity" with the search engines by focusing on the less popular key words until you have at least 30 pages in your site.

If your site has many pages dedicated to a particular theme they will give it more importance by giving you a prominent place in their listings.

By : Neeraj Varma
Keyword : SEO

Why Web Video Is Crucial For Blogs

Why Web Video Is Crucial For Blogs

The popularity of web video on blogs has soared over the past year, and there is good reason why. Some may ask why web video is so popular on blogs, and there are many answers to that question. Firstly, the purpose of a blog is to share information with one's self or others. The majority of computer users are usually literate; however this is not always the case. Web video will provide an opportunity to hook their attention and give them a grasp of the concept without having to understand a word. Secondly, there are a lot of internet users who are simply to busy to read a website's information- web video creates the opportunity to hook their attention which may have otherwise been lost on your wording of the blog/website.

For many people reading blogs or websites is something they do while doing something else- take the example of an office worker who is working but flicking back and forward between your blog. Whether the individual is just doing other things on the computer, or they are actually away from the computer but watching the video as if it were the television, the individual that is doing the viewing is able to multi-task in a way that they would be unable to do without the video on the blog. This simply helps to smooth out a person's life so that they can do other things at the same time, should the individual be in a hurry or want to multi-task. You are creating opportunity to reach more potential viewers and customers!

Not everyone who is reading your blog will have the attention span to absorb the information you want them too, nor be able to absorb it in a timeframe that they want to. When an individual is not able to read something quickly, they may not be as inclined to work on reading a blog that they may otherwise be interested in reading. In order to make up for this, many people will post web videos on their blog sites in order to capture the attention of an individual that may be either viewing the videos on the blog or reading the blog itself. If a person sees a web video that they are interested in, they may be more likely to read the blog or website that coincides with it, even if they struggle with reading- all because they enjoyed your video content. A Blog without web video would be neglecting such potential viewers/customers.

Now that you have decided to incorporate web video into your blog, the next logical step is to submit your video to Youtube.com as well. This will drive traffic and interest to your Blog based solely on the video you are displaying on your blog. The way it works is that when you submit your video to Youtube you include a list of tags- which is the same thing as keywords. When users type in these keywords depending on the relevance your video will show up. This means that you have a captive audience interested in the material in your web video, which if they choose to visit your blog or website will more likely result in a sale or positive traffic flow. So, join Youtube today and follow the steps to upload the video you are displaying on your Blog.

The next step is to drive search engine traffic directly to your Youtube video. I believe the best way to do this is via social bookmarking. Join www.onlywire.com and submit the address of your Youtube video to all the popular social bookmarking directories. Again you can include tags which will drive traffic to your video based on the key search terms in relation your Blog web video. This will essentially cast a 'web' of links on social bookmarking directories to your video. Onlywire is a fantastic website that will allow you to drive free traffic to all your Blogs and Websites.

In this instance the viewer may skim or completely ignore the blog in question. We live in a fast paced lifestyle, and people expect to be entertained and engaged immediately. Utilizing web video software on your blog will only increase your chances of attention and potential sales if that is what you seek to achieve via your blog.

By : Peter Johnson
Keyword : Web Video Is Crucial For Blogs

Blogs and RSS Feeds

Blogs and RSS Feeds

Really Simple Syndication (RSS) is a tool useful for saving or retaining updated information on websites that you frequently visit or websites that are your favorite. RSS utilizes an XML code which scans continuously the content or subject matter of a certain website in search for new informations then transmits the information updates by way of feeding the information to subscribers.

RSS feeds are generally being utilized in blogs or news sites, though any website wanting to broadcast and publish information can use them. Once new information is sent, it will contain a headline, a little bit of text, and either a rundown or a brief review of the news or story. A link is needed be clicked upon to read further.

So as to accept RSS feeds, a feed reader is needed, called an aggregator. Aggregators are widely and freely available online, and all that is needed is a bit of searching, you will be able to locate a certain interface that best interest you. What's more, RSS feeds can likewise be read and retrieved from cell phones and on PDAs.

Once you encounter upon a website that you want to add or insert to the aggregator, the process can be done in two ways. Almost all sites offering an RSS feed displays an "RSS" or "XML" button in their homepage and with one click, it promptly add that particular feed to one's aggregator. Some aggregator however, requires the need to copy and then paste the URL of the feed unto the program.

Whatever the method used, you can be certain that the feed will be accessible soon as you have inserted it, likewise, in just seconds, the next update can arrive. In the event that you do not anymore would want to accept or take in updates, you may simply delete or erase the feed from the aggregator.

Through e-mail subscriptions, you can receive newsletters. RSS feeds on the other hand, can be more convenient in keeping up with newsletter updates since they are prompt and available in an instant; you no longer have to wait for a scheduled time or day to obtain a news summary, plus, these news will never be detained through a spam filter. RSS feeds are widely used everyday by individuals who understand and appreciate the accessibility of fast reports and news that can be readily read and only read certain updates that appeals to them.

Aggregators

Aggregators are popular use of feeds, having several kinds. Web aggregators or portals as they are sometimes called, create this view which is then made available in a Web page. Also, Aggregators have been incorporated into e-mail patrons, users of desktops, or dedicated and standalone software.

Offering a collection of special features, such as combining more than a few related feeds in just a single view, hiding certain entries or statements that has been already viewed, and classifying entries and feeds, the aggregator is a versatile component.

Why make a feed available?

You will have more viewers, since now, your viewers can conveniently see your site without even going out and looking for that certain site. While at first, it may seem corrupt, it will in fact enhance the visibility of your site; this is so because users can easily keep up or keep tract with your site, to allow them to view in a way that they want to; it's more probable that guests are aware should something that is in their interest is available or accessible on your site.

For instance, every month your website broadcasts a new feature. Having no feed, your viewers will always have to keep in mind to go to your site in a certain time to see if they discover something new; that is, if they can remember, and if they still have the time. However, if you supply a feed for your viewers, they can just point to their aggregator and it will instantly provide them a link along with a description of happenings or events at your site immediately.

What format to choose?

Syndication is very confusing as it uses a lot of formats that can usually be come across in the web. However, this can easily be solved as in general, syndicated libraries are used by aggregators which conceptualize a particular format that a feed is in, in order that they can utilize a certain syndication feed.

With this, whatever format to pick is just a matter of personal preference. RSS 1.0 is far reaching, and practical should it be integrated into Semantic Web systems. RSS 2.0 is very easy and simple create by hand. And atom is an IETF Standard, does it brings constancy, stability and a natural and accepted community to support its
usage.

By : James Murray
Keyword : RSS

Microsoft puts Office Open XML format up for international vote

Microsoft puts Office Open XML format up for international vote
Push for a new standard criticized

After months of debate and controversy, Microsoft Corp. will reach a pivotal moment this weekend in its effort to win approval of its Office Open XML document format by a key international standards organization.

The process won't end there, but the result could play a big part in determining how things play out in the months ahead.

The national bodies taking part in the International Organization for Standards, or ISO, process face a Sunday deadline for submitting their preliminary votes on the proposed standardization of the Microsoft format, commonly abbreviated OOXML.

Microsoft has defended itself in recent days from assertions that it has wrongly influenced the vote by stacking various national organizations with its own partners. And the company says an employee in Sweden acted without authorization when offering extra marketing support to two of those partners in an e-mail message about the process.

In pursuing standardization of the format, Microsoft says it's responding to calls by groups including the European Commission to become more open. In general, a standard is meant to help other companies and developers implement a format in their own products. In the case of document formats, one goal is to make it easier to exchange documents between different types of productivity software.

In Microsoft's case, the company says the Office 2007 file formats implement the Office Open XML standard. And in theory, the standardization of Office Open XML would provide extra technological fuel to Microsoft Office's direct competitors.

So from a business perspective, why would Microsoft do such a thing?

"This is really an issue of the pie expanding," said Tom Robertson, Microsoft general manager for interoperability and standards. "We're creating what we think is a catalyst for a whole new generation of innovation that's going to benefit our customers."

Others in the industry suspect different -- or additional -- motives. For example, the outcome could influence the competition between Microsoft Office and the free OpenOffice.org productivity suite, which uses the rival Open Document Format, already declared an ISO standard. That has implications in the marketplace. IBM and Sun support Open Document Format. And standards play a role in government buying decisions.

"Office is a huge business for Microsoft, and of course they want to hang on to it," said lawyer Andrew Updegrove, an open-standards advocate who tracks the issue on his Standards Blog.

"So Microsoft is trying to look like they're being open," he added. "But the real threat that they're trying to counter here, I believe, is ODF, which is the first real chink in their armor since they became the dominant player in office productivity software."

Because Microsoft has opened up the technical ingredients for Office Open XML, Microsoft's Robertson said, he expects "very wide uptake" of the format -- citing support in products from Novell, Corel, Apple and others.

One group urging a vote against Office Open XML standardization is the Linux Foundation. Jim Zemlin, the group's executive director, cited factors including the complexity of the related documentation -- said to total more than 6,000 pages -- and the fact that Open Document Format is already a standard. He also pointed to reports of unusual activities within the various national bodies deciding their votes on the issue.

People involved in the ISO process are expecting the results of the preliminary vote to be made public next week. Regardless of the outcome, the process would then move to the next stage, where criticisms from the voting organizations are addressed.

But if Microsoft doesn't get the required number of votes this weekend, its challenge would be bigger, because it would need to get some national bodies to change their minds before the final vote, expected in March.

By : TODD BISHOP
Keyword : Microsoft puts Office Open XML format up for international vote

Buying A Computer: Drives (Part 3): Affordability And Performance Buying Tips

Buying A Computer: Drives (Part 3): Affordability And Performance Buying Tips

Hard Drive and Multimedia Drives: Today, we will delve into the optical drive family used in computer desktops today. This family consists of the compact disk (CD) and the digital versatile disk (DVD).

CDs for a computer are no different than audio CDs for your CD player. They can store between 650MB to 700MB of data. As of the writing of this article (1/13/2006), CDs and CD recorders are very standard and CDs will easily interchange between equipment and maintain compatibility.

I know at this point, for some of you on this mailing, this information is �old hat�; however, for the sake of the beginner, I want to cover this information in its basic detail.

We will now look at the two basic CD formats: CD-R and CD-RW.

CD-R stands for CD recordable. CD-R is what is called WORM (Write Once, Read Many) media. WORM simply says that if you write to a CD-R once, you can not write to it again; but, you can read it over and over again.

Here�s a little affordability tip: In reality, with the right software (Nero Ahead is such software), you can write to a CD-R multiple times; however, you cannot physically over-write the previously written data. When you write multiple times to a CD-R disk, you are appending new data to the end of the previously written data. Consequently, when you have written enough new data to equal between 650MB to 700MB you can no longer write any more data to the disk.

Ok, I promised you bite-size lessons so I will stop now. In Part 4, we will look at CD-RW technology. Talk to you then!

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By : Olan Butler
Keyword : CD-R, CDROM, CD drives

Buying A Computer: Drives (Part 2): Affordability And Performance Buying Tips

Buying A Computer: Drives (Part 2): Affordability And Performance Buying Tips

Hard Drive and Multimedia Drives: Today, we will investigate the new SATA drives. This hard drive does not come in the Compaq Presario SR1617CL-B; however, this is one of the technologies that you should be aware of when doing comparison shopping. SATA stands for Serial ATA. SATA is being touted as the next generation replacement for IDE drives (a.k.a ATA, PATA Ultra DMA). The SATA hard drives are designed to deliver 150 Mbytes/sec transfer speed. This gives you a big boost from the 133 Mbytes/sec you get from the best ATA-7 drive commonly referred to as Ultra DMA-133. Surprisingly, the every day performance of the SATA drive has been about the same as the ATA predecessor.

One of the significant technological features is NCQ. NCQ stands for native command queuing. NCQ employs an algorithm called Rotational Position Ordering (RPO) to speed access to the data. I know all this acronym soup sounds �geekie�; therefore, I am going to simplify this tech talk for you.

Imagine being in a hardware store. You have a list of items that you need to purchase. In front of you are several aisles. The items on your list could be on any one of them. The first item on your list could be on aisle 3 and the second on aisle 17 and the third on aisle 1. You get the picture? This is very inefficient. If you go in sequential order down your list, you could end up going back and forth between the first few aisles and the last few aisles many times.

Well, NCQ using RPO fixes this inefficiency problem. NCQ using RPO, if it were a shopper like you, would reorder the list of items according to the aisle. In other words, all items on aisle 1 would be at the top, all items on aisle 2 would follow, etc. You can quickly see that all of the back and forth traveling would be stopped allowing you to get the list of items in a more timely fashion.

There are more details about SATA that could be discussed such as the 33% improvement reported by Seagate attributed to the NCQ technology versus SATA drives without the NCQ technology; however, when buying a computer, here is what you should know: in the real world of home office - small office desktops, SATA only shows significant performance gains when the system uses RAID technology which is seldom used in these environments.

In summary, although the hard drive manufacturers are excited about SATA, the average home office computer with a single hard drive does not benefit enough to justify the increased cost of the SATA drive. It is December 13, 2005 as I write this article so in the future as the price gap closes it may well be worth it. If you are planning on having a server with several users and a SATA RAID configured server, in that case, the benefits will abound. In my next article, I will pull the covers back on the multimedia drive community.

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By : Olan Butler
Keyword : Compaq Presario, Serial ATA, SATA, NCQ, RPO

Buying A Computer: Drives (Part 1): Affordability And Performance Buying Tips

Buying A Computer: Drives (Part 1): Affordability And Performance Buying Tips

This article series will be broken down into the following sections: Processor and Memory, Hard Drive and Multimedia Drives, Audio, Video, and Graphics, Data Fax and Modem, and Ports.

These articles are about the components of the Compaq Presario SR1617CL-B; however, the knowledge you gain from these articles will equip you to make better buying decisions regarding any home desktop computer purchase. I will also add information and tips about computer components that are not in the Compaq Presario so that you have a solid understanding and that you are equipped to do good comparisons when shopping.

Hard Drive and Multimedia Drives: First of all, the hard drive type used most in home computers is the ATA (Advanced Technology Attachment) drive (better known as the IDE drive). This drive type has a 16 bit parallel interface and it supports up to 133MB/s data transfer rate. The version of ATA drive that supports this speed is ATA-7 and is the last drive of this type to be made.

When someone refers to a hard drive as an ATA drive, it is commonly a Parallel ATA hard drive. ATA hard drives are also often called IDE, EIDE, Ultra-ATA, Ultra-DMA, ATAPI, and PATA hard drives (each of these acronyms does imply specific details, but are commonly interchanged). Since the Compaq Presario SR1617CL-B uses a 160GB 7200RPM Ultra DMA hard drive, I will go into the specifics of Ultra DMA.

Ultra DMA can be best understood by breaking down its parts. DMA stands for Direct Memory Access. DMA allows the hard drive to send data directly to memory without visiting the processor (CPU). Since the CPU is busy doing all sorts of things, DMA increases performance by not having to wait on the CPU to get to the task. The Ultra in Ultra DMA means that the ATA transfer rate of 16.6 Mbytes/sec has been increased to 33.3 Mbytes/sec. There is an Ultra DMA hard drive that can transfer 133 Mbytes/sec and it is based on the ATA-7 standard and it can be found written as Ultra DMA-133 in desktop computer descriptions.

Therefore, if someone tells you that the computer you are buying has an Ultra DMA hard drive, make sure you ask if it is a 33,66,100 or 133 hard drive. The higher the DMA number the faster it can transfer data to the rest of the computer system. One last note Ultra ATA is the ATA hard drive standard developed by Intel, Seagate and Quantum for desktop computer systems.

In my next article of this series, we will move from the Ultra DMA drive to the workings of the SATA hard drive. Currently, the SATA drive is a little above the value priced range but as the popularity increases and the prices decrease the SATA will most certainly become the new standard.

Become A Student Of My FREE E-Course Entitled "Computing Success Secrets" at Computer Success Secrets

You'll Receive a Steady Stream of Information Packed Lessons.

This "Living" Computer Course Feeds You The Important Tactics & Strategies That You Need To Survive In Our Computer Driven Society.

By : Olan Butler
Keyword : buying a computer, compaq presario desktop, Ultra DMA, ATA, IDE

Basics of RGB and CMYK for Ink Jet Printing at Home

Basics of RGB and CMYK for Ink Jet Printing at Home

In the world of home ink jet color printing, there is some confusion concerning CMYK color and RGB color. Many photo enthusiasts don't realize what kind of color space their digital cameras output and are confused when it comes to printing images off of their home ink jet printers. They hit print and wonder why the printed image looks different from what they see on their monitor.

CMYK is the color description representing printed material, short for the colors Cyan, Magenta, Yellow, and Black. Mixing these 4 colors together in different amounts give you the millions of colors that reproduce the colors in printed material. These are actual inks used in printing the images you see in color magazines and books. RGB is the color description for images viewed on your computer monitors, short for Red, Green, and Blue. RGB color is actually light, and mixing different levels of these light colors creates the millions of colors that come from your computer monitor. All websites and nearly everything you see on your computer monitor is RGB unless the images have been converted to the CMYK color space.

When you print your images on your ink jet printer from your computer, your printer prints the image using CMYK inks. Viewing your image in RGB and then printing it out in CMYK may not yield the results you want. Programs such as Adobe Photoshop will convert your image from RGB to CMYK or vice versa. Some printers require the image to be CMYK before you can print the image correctly. Some printers don't print the image correctly if the image being printed is in RGB space.

A good reason for printing with a CMYK image is to see your image in CMYK color before printing. When an image is converted to CMYK from RGB, there may be some color changes that are noticeable in the image. The reason for this is because many colors in RGB cannot be reproduced using CMYK inks. That is why it is always a good idea to convert your image to a CMYK color space before printing. You could notice significant color changes to your image, especially in the very intense color areas of your image. Some of these intense color areas may appear less intense or very dull once converted. With photo editing software, you can go in and fix these trouble color areas to your liking.

Many ink jet printers on the market today actually print directly from an RGB color image. And converting the image to CMYK may cause it to print incorrectly. You will need to determine what color space your ink jet printer supports. The packaged software usually will give you a hint regarding color spaces. If there is no option to convert the color space from RGB to CMYK, most likely, the printer will print directly from an RGB color source. Usually, the higher end ink jet printers deal with the CMYK color space as consumer level enthusiasts don't even know these color spaces exist. New higher end ink jet printers, however, are now printing directly from the RGB color space as there is a wider spectrum of color that can be reproduced in RGB compared to CMYK color.

If you visit the website, www.instantimagers.com, the 'Framers' and 'DVD Cover & Disc Art' designs are provided in both RGB and CMYK color spaces. Comparing the RGB and CMYK images side by side, you'll notice there are color differences. This is due to some RGB colors not being available as a CMYK converted color. Both versions are provided because not all printers are alike. Some tend to print better with one color space. Many of CMYK printed designs have been manipulated further after conversion to match more closely the colors from the RGB color space as many of the colors in some designs did not covert seamlessly.

If all this seems confusing, not to worry. The key thing to remember is to print using RGB color if your printer and software support it. Let the software and the printer worry about getting the colors right. If you are more experienced with photo color correction and want more control over the color of the image, print in CMYK. You'll actually be manipulating and printing the image in the color space your ink jet printer's inks are using. You will be able to see the limits of the CMYK printing color spectrum right on your monitor. Getting color right with RGB and CMYK is totally different from calibrating your printer to match the colors on your monitor. That is actually the second step in getting the best color out of your prints. Understanding the difference between RGB and CMYK is the first step in getting the best print outs on your home ink jet printer.

By : William Leung
Keyword : CYMK, RGB, color, printing, inkjet, convert, photo, image, graphic, computer, monitor